Proactiv

[2019]

PROACTIV (RFP)

[DESC]

With just one week to pitch a campaign for Proactiv, our team moved fast. We aimed to give the brand a sportier edge by building a bold, modular design system — one that felt forward, dynamic, and adaptable across various touch points.MORE INFO↴

[AGENCY]

Deutsch LA

[CLIENT]

Proactiv

[ROLE]

Junior Designer

[SCOPE]

Visual Identity
Motion
Social Graphics

[CREDITS]

Head of Design - Adhemas Batista

Design Director - Talin Baharian

Associate Design Director - Jean-Lou Renoux

[MOTN]

In collaboration with our mograph team, we wanted to push the envelope of where Proactiv can go with their bold, edgy, new identity.